Last updated: 11 September 2026
This Privacy Policy explains how Hannes de Bruyn, trading as The Brain Art (“The Brain Art”, “we”, “us” or “our”), collects, uses, stores and protects personal information through thebrainart.co.za. We process personal information in accordance with the Protection of Personal Information Act, 2013 (“POPIA”) and other applicable South African law.
1. Information we collect
Depending on how you use the site, we may collect your name, email address, optional telephone number, billing address, account details, order details, download activity, correspondence, newsletter preferences, IP address, browser and device information, cookies, security logs and information needed to prevent fraud. Card details are processed by our payment provider and are not stored by us in full.
2. How we use information
We use personal information to process payments and orders; deliver digital products; manage accounts and downloads; respond to enquiries; provide service messages; maintain tax, accounting and transaction records; protect the site; prevent fraud; improve our products and services; and send marketing only where permitted or consented to.
3. Grounds for processing
We process information where it is necessary to perform a contract with you, comply with law, pursue legitimate business and security interests, protect your legitimate interests, or where you have given consent. You may withdraw marketing consent at any time by using an unsubscribe link or contacting us.
4. Service providers and international processing
We use trusted providers to operate the store, including WordPress and WooCommerce, Yoco for payment processing, Automattic/Jetpack for site connectivity and mobile services, email-delivery and customer-communication services, security tools and hosting providers. These providers process information only as needed to provide their services and may process or store information outside South Africa, subject to applicable safeguards.
5. Cookies and analytics
The site uses essential cookies for baskets, checkout, accounts, security and preferences. Analytics or performance technologies may also be used to understand site usage. You can manage cookies through your browser, but blocking essential cookies may prevent checkout or account features from working.
6. Retention
We retain order and transaction information for as long as required for tax, accounting, dispute and legal purposes. Account information is retained while the account remains active or as needed to provide downloads. Enquiries and support records are kept for a reasonable operational period. Marketing records are retained until you unsubscribe or object, subject to suppression records needed to honour that choice.
7. Security
We use reasonable technical and organisational safeguards to protect personal information. No online service can guarantee absolute security. If a security incident affects your information, we will act and notify affected persons and regulators where required.
8. Your rights
Subject to applicable law, you may request access to or correction of your personal information; request deletion where appropriate; object to certain processing; withdraw consent; and complain about our handling of your information. We may need to verify your identity before completing a request.
9. Children
Our store is not directed at children who cannot lawfully transact without a parent or guardian. A parent or guardian should make any purchase for a minor.
10. Contact and complaints
The responsible party is Hannes de Bruyn trading as The Brain Art. For privacy questions or requests, email info@thebrainart.co.za. You may also lodge a complaint with the Information Regulator (South Africa) through its official website.
11. Updates
We may update this policy when our practices, services or legal duties change. The date above shows the latest revision.